STRATEGY . GROWTH . SUCCESS
Are you struggling to keep up with the digital competition?
Do you know where your website ranks on search engines? Try Googling your business—are you in the top 3 results for your key services or products? If the answer is no (or yes to the first question), it’s time to consider Search Engine Optimization (SEO).SEO combines technical and content strategies to make your website easier for search engines to find and rank higher. At Nitiksham, our technical SEO and content experts will help your site rise in rankings, attract high-quality trac, and boost conversions. Get ahead and grow your business!
Here’s how Nitiksham can help you get the right trac to your site.
Step 1: Assess Your Current Position
We begin by conducting a full audit of your online performance using industry-leading tools. This includes evaluating your existing SEO, keyword rankings, metadata, and website content, along with analyzing your competitors to identify areas for optimization.
Step 2: Create an Action Plan
After the assessment, we develop a tailored SEO strategy for your website. This covers keyword research, content and image optimization, resolving site issues, and enhancing speed and mobile performance. You can choose
to implement the plan yourself or let us handle everything with one of our monthly SEO packages.
Did you know?
68% of online experiences begin with a search engine.
Most users typically don’t scroll past the first three search results, let alone venture onto the second page. If search engines like Google and Bing can’t easily find your website, your target audience won’t either. With a staggering 92.96% of global trac originating from Google Search, Google Images, and Google Maps, achieving a high ranking on Google is essential for reaching your audience effectively!
On-page SEO
Our approach to on-page SEO blends creativity with datadriven insights. Our in-house SEO specialists and copywriters collaborate to perform extensive keyword research, develop effective content pillar strategies, and optimize all on-page SEO elements to enhance your website’s rankings on Google. We ensure that your content is not only easy to digest but also aligns with your brand’s tone of voice and effectively engages your audience.
Technical SEO
Following the initial audit, we’ll start making technical changes to your website. Technical SEO focuses on elements like JavaScript, XML sitemaps, URL structure, structured data, canonical tags, 404 pages, and 301 redirects. We handle all the behind-the-scenes technical aspects that ensure your site functions effectively. By optimizing these components, we enhance your site’s performance and improve its overall search engine
visibility, setting the stage for better user experience and higher rankings.
Off-page SEO
Off-page SEO encompasses all activities conducted outside your website that enhance its authority in the eyes of Google and other search engines. By establishing your site as a leading player in your industry, off-page SEO makes it more likely to be recommended to others. Key strategies include link building, social media marketing, and influencer outreach, all aimed at boosting your site’s credibility and visibility in the digital landscape.
Local SEO
Attract your valuable local market with a powerful local SEO strategy. We’ll enhance your visibility through impactful, up- to-date business listings on Google and other map providers, targeting localized search terms that appeal to both residents and tourists. Based in Taupo, New Zealand, we understand the tourism landscape and can help your business stand out to the right audience, ensuring you capture attention and drive more relevant traffic to your website.
SEO is a long-term strategy
Search engines evaluate various factors to determine which websites earn a spot on the highly sought-after first page of search results. This is why SEO is a long-term strategy. While we can secure several ‘quick wins’ early on, the most significant results usually emerge after 4-6 months. Therefore, SEO is often integrated with other digital marketing strategies to deliver optimal short-term results while building sustainable growth over time.
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